Coffey Break -Spring 07
The Power of Post-Its
Post-it notes can be mighty persuasive, according to a study by
psychology professor Randy Garner at Sam Houston University in Texas.
For the study, participants were asked to fill out a survey. Some of
the packets handed out to the participants had a note handwritten on
the cover of the survey, and some packets had Post-it notes with a
handwritten note. Garner found that participants were more likely to
comply and f ll out the survey if there was a handwritten note on a
Post-it.
Not only that, but participants also returned the
materials more promptly and they gave higher-quality responses. A more
personalized Post-it increased returns when the survey was more
complex, but was no more effective than a non-personalized Post-it when
the survey was a simple task to accomplish.
The research
points to the conclusion that requests made on Post-its are interpreted
as a request for a personal favor, and people are therefore more likely
to comply with requests written on them, even if the person making the
request is a stranger.